Watching a Rihanna video is like attending a therapy session. You go through so many different emotions because you never know what to expect! As the intro fades in my eyes are focused on the screen. With "What Now" being one of my Favorite songs from the Unapologetic album, I'm wondering where such a twisted treatment came from!
Ri's on screen schizophrenic act (to aid in shooting the video) was setup in an abandoned warehouse like setting, shot in classic black and white. Dark makeup, dark hair. The demented and eerie visual was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig (who also had hands in Disturbia and Russian Roulette) were definitely on point with the edginess and tricky camera movements.
How perfect would this have been for a Halloween release?! It's definitely giving me a Poltergeist, Paranormal Activity, Exorcist, The Ring kinda feel. I'll admit though, as weird as it is, it's one of those things where you tell yourself "I can't look" but don't take your eyes off the screen for one second. Great job Ri, you've done it again! Anxious to see what Queen Bey is gonna do for this Bow Down Video!
Watch Rihanna's "What Now" Video below
-@MeanGirl_Ro
Ri's on screen schizophrenic act (to aid in shooting the video) was setup in an abandoned warehouse like setting, shot in classic black and white. Dark makeup, dark hair. The demented and eerie visual was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig (who also had hands in Disturbia and Russian Roulette) were definitely on point with the edginess and tricky camera movements.
How perfect would this have been for a Halloween release?! It's definitely giving me a Poltergeist, Paranormal Activity, Exorcist, The Ring kinda feel. I'll admit though, as weird as it is, it's one of those things where you tell yourself "I can't look" but don't take your eyes off the screen for one second. Great job Ri, you've done it again! Anxious to see what Queen Bey is gonna do for this Bow Down Video!
Watch Rihanna's "What Now" Video below
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